Introducing
I'm Dr.Saubhagya Bhalla
I am an accomplished Assistant Professor of Marketing with a proven track record in the education management industry. I specialize in developing innovative teaching strategies that enhance student engagement and learning outcomes.I hold an expertise in understanding consumer behavior within the context of Collaborative consumption services, Luxury Consumption and brand management. My experience includes curriculum development, academic advising, and contributing to the growth of future marketing professionals
Academic Profile
Scholar
Doctor of Philosophy degree focused on Marketing from the prestigious University Business School at Panjab University, India.
Assistant Professor
Presently, I am serving in the capacity of an Assistant Professor in the Marketing area at IBS Hyderabad, India which is AACSB Accredited institution.
About Me
My research interests encompass collaborative consumption, sharing economy, sustainable consumption, consumer trust on electronic platforms, and brand management. My analytical and computational expertise lies in Structural Equation Modeling, PLS-SEM, Artificial Neural Network, Statistical Data Analysis.
International Marketing Conference - ICOMBS 2024
As a dedicated Marketing Professor, I am committed to staying at the forefront of industry trends and insights. Recently, I had the privilege to contribute to a Two-Day International marketing conference, organized by IBS Hyderabad India .This enriching experience provided me with invaluable opportunities to engage with leading professionals, exchange ideas, and contribute to the global discourse on marketing strategies and practices.
Why residents exhibit environmentally responsible behavior?
Journal of Cleaner Production · Oct 15, 2023
The most significant stakeholder in the growth of sustainable tourism may be the local community (Shin et al., 2023). As citizens are not passive stakeholders in destinations, their attitudes and support are essential for their long-term viability (Tam et al., 2022).
