Brand Management
Bhalla, S., & Pathak, M. (2023). Demystifying Brand Love for Luxury Cars: Testing the Moderating Impact of Emotional Stability. Journal of Promotion Management, 1-31.
Bhalla, S. (2020). Reconnoitering the impact of brand’s corporate social responsibility on consumer behavioural outcomes-testing the mediating role of attitude. International Journal of Business and Data Analytics, 1(4), 318-333.
