I am currently an Assistant Professor in Marketing at IBS Hyderabad, India, an AACSB-accredited institution. Before joining IBS, I served as an Academic Associate at the Indian Institute of Management, Ahmedabad, India, which is ranked #1 in India according to the NIRF rankings. There, I collaborated on multiple research projects with global authors and adopted innovative teaching methods such as Collaborative Learning and the Jigsaw Teaching Strategy.

I hold a Doctor of Philosophy degree in Marketing from the University Business School, Panjab University, India, an institution recognized for its academic excellence. My expertise lies in marketing and consumer behavior, areas in which I am deeply committed to academic growth and development.

In addition to my academic role, I am actively involved in research projects with colleagues from Appalachian State University (U.S.), Brock University (Canada), and Linköping University (Sweden). I have been honored as the Best Research Paper Presenter in Marketing at various prestigious business schools, including IIMs. 

My research interests include the Sharing Economy, Sustainable Consumption, and Consumer Trust on Electronic Platforms. Through my work, I aim to contribute significantly to the understanding and advancement of these critical areas in marketing. I am also a volunteer reviewer for leading marketing journals, where I help shape the discourse in the field.

Thank you for visiting my profile.