Collaborative Consumption
Kansal, P., & Bhalla, S. (2023). 10 years of consumer behavior in collaborative consumption: a systematic literature review of open access articles. Journal of Marketing Theory and Practice, 1-24.
Bhalla, S. (2023). Motivations and constraints of collaborative consumption, testing the mediating role of attitude and nature of trust. Vision, 27(2), 189-201.
Kansal, P., & Bhalla, S. (2022). Collaborative Consumption Services: Testing the Impact of Reason-Based Trust and Coercive Power Among Users and Non-Users. IUP Journal of Marketing Management, 21(1).
Bhalla, S. (2021). Testing the motivations and constraints of collaborative consumption: An empirical analysis of disruptive innovative business model. FIIB Business Review, 10(2), 146-157.
Bhalla, S. (2021). The Key Motivations and Constraints of Collaborative Consumption: An Application of Theory of Reasoned Action. IUP Journal of Marketing Management, 20(1).
Bhalla, S. (2020). Demystifying the key antecedents of consumer trust in online shopping and testing the mediating role of consumer trust: an empirical study. IUP Journal of Marketing Management, 19(1), 7-22.
